WHO WANT'S TO BUILD-A-BRAND?
What are your difficulties with branding right now?
Every time I ask this question about 85% of everyone responds with what their issues with marketing are. Unbeknownst, branding and marketing are two different things. Both important yes, but nevertheless different.
Most people have difficulty with their marketing strategy because they have yet to establish a well-defined brand, they find themselves all over the place, their marketing is inconsistent, and they don't know who they should be selling to.
If this is you, it's cool! The BUILD-A-BRAND Werkshop, is designed to position your business in an ideal spot that will help simplify the marketing process.
LET ME INTRODUCE MYSELF!
I am April Renee! I help women build and grow businesses with brand strategy, web design, and marketing execution. With 4+ years of entrepreneurship and branding/marketing experience, I have found that most people have the most difficult time marketing consistently because they have yet to establish their brands! The BUILD-A-BRAND Werkshop is the exact same framework that I use for my new clients BEFORE, we develop and design websites, logos, or any marketing strategy.
WHY BRAND STRATEGY?
I stumbled across brand strategy honestly. I knew I wanted to incorporate it in my business but was still doing my due diligence studying, developing my process, and so on. Here I am about 3 weeks into my studies and I get a referral client for a logo. Sweet girl, just inherited a business from her dad, and she wanted to rebrand it.
I do the norm, discovery call, invoice deposit, and get to work. But then I look up and I’m 6 weeks in this project (it normally would take me 2 weeks to complete a logo), 5 totally different logo variations had been designed, and the client still wasn’t satisfied.
I kept asking myself what was I doing wrong. My mind kept going over our previous conversations and 2 things stood out to me.
During our discovery call every time I would ask her what did she have in mind or what was she looking for she would say “I don’t know what I want…”
She mentioned that she had worked with 3 different designers and they all stopped responding to her. (They probably didn’t know about brand strategy work. Most designers don’t and they probably got frustrated as I was inclined to be as well. )
Then BOOM, it hit me. This is exactly why brand strategy is important. I couldn’t blame her for being indecisive, I blamed myself. If I had taken her through a brand strategy process we would both be on the same page about what she wanted and what her business needed. But instead, we were leading each other with blindfolds on.
After I realized what went wrong in this transaction, I refunded her deposit back and apologized for not being able to solve her logo problem. But I promised myself I would never take any graphic or web design projects (or any projects for that matter), without doing brand strategy first.
I immediately went to work on a brand strategy process that has shown up to be successful! I have had the pleasure of walking through the branding process with an array of companies and at the end of the process I most commonly hear “I can now better articulate what my business/brand actually is/does.” or “I can now define, market to, and attract my ideal client..”
I really hope the Build-a-Brand Werkshop is able to assist you in executing your business goals this year! I really do!
Does SOF TLIVING guarantee authenticity of products?
We only sell 100% authentic products at SOFT LIVING. We stand behind the authenticity of every product we sell. All of our products are sourced from authorised distributors and are premier quality.
Where do you deliver?
Why am I not able to cancel my order?
Which all payment methods do you accept?
Credit Cards, PayPal, Cash on delivery
THE BUILD-A-BRAND WERKSHOP IS PERFECT FOR YOU IF...
You are all over the place with the esthetic of your business.
You don't know exactly who your target market is.
Have never completed a true brand or business audit.
You have difficulty making your brand or business stand out amongst the crowd.